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The Net Promoter System Podcast

Loyal customers spend more, stay longer and tell their friends about their experiences. In the Net Promoter System Podcast, Bain & Company's Rob Markey talks to business leaders who are using the management system to create experiences that keep customers coming back.

May 23, 2018

When companies set out to dramatically improve their customer experience, they have many decisions to make—where to invest, which markets to go after, which touchpoints to enhance. And there are usually many opinions to consider for each choice. 

In this episode, Rob Markey talks to Bain Partner Jason Barro about how...

Apr 27, 2018

Rob Markey talks to Jackson Jeyanayagam, chief marketing officer at Boxed, an online grocery startup that's taking on traditional wholesalers by offering personalized service and convenient delivery. Jackson joined the company in 2016 after overseeing digital marketing at Chipotle Mexican...

Apr 13, 2018

Host Rob Markey talks to Celine Del Genes, vice president, concept to consumer, for Adidas Football. She oversees the sports apparel company’s go-to-market strategy for soccer shoes and gear, managing key decisions about pricing, sales channels and marketing approaches. Celine is also a Net Promoter practitioner and...

Mar 23, 2018

Rob Markey talks to Bain Partner Jeff Melton, co-leader of Bain Simple & Digital, an approach that helps companies apply digital technology where it matters. Jeff discusses the importance of choosing the right metrics to gauge a customer episode and what happens when companies choose the wrong ones.

Mar 1, 2018

Dell has been collecting customer feedback since Michael Dell dropped out of college three decades ago and founded the company. It's part of the company's DNA.

The computer maker began its Net Promoter journey a decade ago when it was trying to connect customer satisfaction with economic outcomes. Now the company has a...