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The Net Promoter System Podcast


Loyal customers spend more, stay longer and tell their friends about their experiences. In the Net Promoter System Podcast, Bain & Company's Rob Markey talks to business leaders who are using the management system to create experiences that keep customers coming back.

Nov 24, 2015

A few years ago, Qualtrics CEO Ryan Smith realized that there were 130,000 different versions of Net Promoter surveys in the survey company's system. The Net Promoter Score had become wildly popular among its customers, yet there was little consistency in its application. Ryan saw an opportunity to make it easier for Qualtrics customers to measure their Net Promoter Score. On the podcast, Ryan talks about Qualtrics' history, its Net Promoter tools and how it uses the Net Promoter System to keep the voice of the customer inside the company as it grows.

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