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The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

Loyal customers spend more, stay longer and tell their friends about their experiences. In the Net Promoter System Podcast, Bain & Company's Rob Markey talks to business leaders who are using the management system to create experiences that keep customers coming back.

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  2. Ep. 52: Former Telstra CEO David Thodey's Net Promoter journey - Part 1

Ep. 52: Former Telstra CEO David Thodey's Net Promoter journey - Part 1

Sep 17, 2015

In the first of a two-part interview, former Telstra CEO David Thodey discusses his decision to put customers first at the Australian telco (2:50), the difference between satisfaction and advocacy (10:50), and his approach to balancing investor expectations (25:50).