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Customer Confidential: Untold Stories of Earned Growth

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from leading companies bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.

Nov 24, 2015

A few years ago, Qualtrics CEO Ryan Smith realized that there were 130,000 different versions of Net Promoter surveys in the survey company's system. The Net Promoter Score had become wildly popular among its customers, yet there was little consistency in its application. Ryan saw an opportunity to make it easier for Qualtrics customers to measure their Net Promoter Score. On the podcast, Ryan talks about Qualtrics' history, its Net Promoter tools and how it uses the Net Promoter System to keep the voice of the customer inside the company as it grows.

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