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The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

Loyal customers spend more, stay longer and tell their friends about their experiences. In the Net Promoter System Podcast, Bain & Company's Rob Markey talks to business leaders who are using the management system to create experiences that keep customers coming back.

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  2. Ep. 65: Shorts - The economics of loyalty

Ep. 65: Shorts - The economics of loyalty

Dec 22, 2015

Unless you know how much more valuable your top customers are, you are flying blind. It's impossible to know how much to invest in efforts to create and retain more of these customers. In this Net Promoter System Podcast short, Rob Markey explains how companies use the Net Promoter System to understand the needs of their most valuable customers.