Preview Mode Links will not work in preview mode

Customer Confidential: Untold Stories of Earned Growth

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from leading companies bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.

Oct 29, 2015

Innovative restaurant companies such as Patxi's Pizza and Tomatina are putting a range of technologies to work to collect Net Promoter feedback from customers. One tool in particular, Thanx, offers restaurants a prepackaged rewards system and an easy way to gauge diner sentiment through a mobile app. Learn more:

Oct 15, 2015

Leading practitioners of the Net Promoter System seek feedback not only from their own customers but also from their competitors' customers. Competitive benchmark Net Promoter Scores provide an objective and fair basis for comparing your company's feedback to the feedback your competitors earn. Done right, they can...

Oct 8, 2015

The LEGO Group nearly went bankrupt a decade ago. It's hard to imagine. The company's return to profitability came from refocusing on its core: the bricks and the people who love to build with them. Conny Kalcher, vice president of marketing and consumer experiences at the LEGO Group, discusses how the company...

Oct 1, 2015

E.ON's Olivier Mourrieras, Rene Matthies and Guntram Wurzberg discuss how market shifts prompted the energy provider to change its approach to service (3:45), its use of internal NPS (17:00) and loyalty economics (34:20).