Preview Mode Links will not work in preview mode

The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

Loyal customers spend more, stay longer and tell their friends about their experiences. In the Net Promoter System Podcast, Bain & Company's Rob Markey talks to business leaders who are using the management system to create experiences that keep customers coming back.

  1. All Episodes
  2. 2017
  3. 08

Ep. 118: Q&A with Maurice FitzGerald | What's in a Benchmark?

Aug 24, 2017

What does it take to develop meaningful competitive benchmark Net Promoter Scores? What is the relationship between benchmark trends and revenue? What if your company is small or operates in a niche industry with few competitors for comparison?

Competitive benchmark Net Promoter Scores provide an objective and fair...

Read More

Ep. 117: Eric Almquist | What Do B2B Customers Want?

Aug 10, 2017

What do customers really want when they buy a product? Some benefits are fairly obvious—convenience and quality, for example.

But some customers, even those in business-to-business (B2B) markets, are seeking far more from their purchases—hope, self-actualization and motivation.

Bain Partner Eric Almquist returns to...

Read More