Preview Mode Links will not work in preview mode

The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

Loyal customers spend more, stay longer and tell their friends about their experiences. In the Net Promoter System Podcast, Bain & Company's Rob Markey talks to business leaders who are using the management system to create experiences that keep customers coming back.

  1. All Episodes
  2. 2021
  3. 11

Ep. 188: Tony Wells | Culture, Mission, and Taking a Public Stand

Nov 11, 2021

After the murder of George Floyd in May 2020, USAA took a public stance on racial justice. But Tony Wells, USAA’s chief brand officer at the time, says the organization’s conversation began privately. Given the company’s history of strong internal communication and employees’ deep sense of mission, Wells...

Read More

Ep. 187: Tony Wells | Maintaining a Resilient and Customer-Focused Culture

Nov 4, 2021

It’s tempting to attribute USAA's success to its special expertise in serving military personnel. But Tony Wells, USAA’s former chief brand officer, says it comes down to empathy for the unique challenges members face. In this episode, Tony shares how USAA lives its mission every day, how the company quickly...

Read More