Aug 24, 2017
What does it take to develop meaningful competitive benchmark Net Promoter Scores? What is the relationship between benchmark trends and revenue? What if your company is small or operates in a niche industry with few competitors for comparison?
Competitive benchmark Net Promoter Scores provide an objective and fair...
Aug 10, 2017
What do customers really want when they buy a product? Some benefits are fairly obvious—convenience and quality, for example.
But some customers, even those in business-to-business (B2B) markets, are seeking far more from their purchases—hope, self-actualization and motivation.
Bain Partner Eric Almquist returns to...