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The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

Loyal customers spend more, stay longer and tell their friends about their experiences. In the Net Promoter System Podcast, Bain & Company's Rob Markey talks to business leaders who are using the management system to create experiences that keep customers coming back.

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  2. Ep. 198: Barbara Higgins | Lighting a Path to Success in Low-Engagement Industries

Ep. 198: Barbara Higgins | Lighting a Path to Success in Low-Engagement Industries

May 12, 2022

In this episode, Barbara Higgins, former chief customer officer of Duke Energy, and Rob Markey discuss what customer loyalty in the utility industry looks like as well as Barbara's strategies and techniques to cultivate lasting trust.

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If you’d like to learn more about Barbara Higgins, you can find her on LinkedIn.